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The History of Cannabis and the Cultural Elements Around it



Today, people use cannabis as a recreational drug. But in ancient societies, it was recognized for its healing properties. Ancient people knew cannabis cures illness. They treated it as a medicine, and not as something that could get them high.

CBD – the compound that underpins the medical usability of cannabis has been found by contemporary research. There have been studies – not one or two, but quite a few – which brought in light how CBD fights with several ailments and restructures the body’s natural immune system.

Need for a culture

 Scientific resources confirms the therapeutic benefits of cannabis. owing to CBD. But still, we are far from building a culture where its consumption is endorsed by medical professionals.

What we need is a culture that normalizes cannabis consumption.

The power of culture should never be underestimated. At least not according to Thomas Wolfe, who defined it as “the arts elevated to a set of beliefs.” Because of media brainwashing, most people today refuse to believe that an ailing health could be improved by alternative treatment, aided by cannabis.

This is a dogma fueled by the mainstream media. Only a cultural backlash can change this dogmatic mindset. But organizing a cultural renaissance to promote cannabis is not easy and it needs us to reinvent the history of cannabis and its usage in ancient cultures.

Asia, the origin

 Central Asia is believed to be the origin of cannabis. Not all anthropologists, however, hold this opinion. Some held cannabis originated in both Central and South Asia.

A herb called Ganjika was mentioned in ancient Sanskrit literature. It was actually  cannabis. The Vedas mentioned a brew called Somarasa, which some held is a potion made of cannabis. However, most scholars bunked this claim. Bhang, a drink made of cannabis extract is very popular in India. It is used for recreation and it has medicinal properties.

Today, it is difficult to get cannabis in China because of government clamping down on illegal trade and the absence of legitimate outlets. However, China’s aversion to cannabis is as recent as early 1980s. The spiritual history of China, in which a strange intermix of Taoism and Acupuncture can be found, regarded cannabis as a part of a ritual. Taoist medical practitioners used cannabis for healing as well as for spiritual attainment.

In Japan, cannabis cultivation has been going on since the pre-neolithic period. Archaeologists believe Japanese used hemp mainly for textile manufacturing, not for its medicinal properties.

 There are archaeological proof that cannabis usage was popular among Central Asian nomadic communities. It dates back to 2500 BC. Early Greek historians wrote extensively on how the Scythians, who were ruling Central Asia back then used cannabis to prepare vapor-bath. The scarcity of water and the herbal nature of hemp-seed made cannabis steam bath popular among them.

Cannabis in Europe

 Some scholars opined that Indo-European communities brought cannabis to Europe from Eurasia. Today, many agree with this view. The map below shows how cannabis usage spread to Europe from Asia. Take a look at the map:cannabis-in-europeImage Source

Because of a lack of consensus, it’s hard to determine the exact timeline of cannabis’ arrival in Europe. The map shows the time to be 1200 A.D. But Barney Warf of University of Kansas wrote “Cannabis seeds have also been found in the remains of Viking ships dating to the mid-ninth century.”

Vikings were Scandinavians, and they were a battle-hardened lot. Cannabis consumption by them can be construed as a rebuttal to the modern claim that it makes people stoned, unable to carry out important tasks.

The map above has credibility as it was created by experts based on historical and archaeological data. According to the map, cannabis came to Europe from Middle-East, not directly from South or Central Asia. Eastern Europe and Russia were the first to embrace cannabis. Then courtesy to Anglo-Saxons, cannabis usage spread through Western Europe.

In the European culture, cannabis never gained anything more than a psychoactive substance status. The bastions of hope are countries like Netherland with flexible cannabis regulations. Netherland is visited by pot-lovers from around the world. This is a good sign as it shows Europe is taking a liberal stand over the cannabis consumption.

Cannabis in America

According to the map above, cannabis reached American shores from South-West Africa. And South America adopted Cannabis before North.

It was early-1800s, when cannabis was introduced in South America. Not all South American countries were equally quick to adopt it. Countries like Paraguay and Colombia have historically been known for cannabis production. These countries were first to recognize the potential and market for cannabis.

Today, Jamaica is portrayed in the media as a safe haven for potheads with dreadlocks. But you will be surprised to know that before 1850s, cannabis was unheard of in that island. Bonded labours imported from India made it popular in Jamaica. In the early 1900s, cannabis was banned. It took nearly a century for it to get decriminalized. Today, the law permits both cultivation and possession of cannabis.

Cannabis entered the United States in the 20th century. The United States, despite having a liberal and democratic legal system, had tightening rules around cannabis. It’s only recently that some of the states legalized it.

Unlike Asia, America doesn’t have a legacy around cannabis. While that could be a bit disappointing, the fact that the whole continent is showing a welcoming face to cannabis is definitely good news. At least there’s no counter-culture, which means there’s no cultural or ideological blockade to the creation of a cannabis culture.

Religion and cannabis

Whenever there’s a discussion on culture, religion inevitably checks in. Culture influences religion and vice versa. Eastern dharmic religions attributed spiritual qualities to cannabis. So, cannabis is native to these cultures.

Cannabis consumption is encouraged in contemporary religions like Rastafari, Modern Paganism and Present-Day Shamanism, which is a leftover of yesteryear’s shamanism. Abrahamic religions, especially Christianity forbids cannabis. These religions don’t’ consider cannabis anything more than a hallucinogenic plaything.

Some sects of the Hindu faith went on to claim cannabis gives one the ability to move beyond trans-dimensional boundaries. This may sound like an exaggerated acclamation, but Lord Shiva, a supreme deity who forms the holy trinity of Hinduism, was described to be a devoted consumer of cannabis. Some tantric sects regarded cannabis experience to be a small fraction of Lord Shiva’s normal consciousness.

Hinduism, as it seems, is very welcoming to cannabis and cannabis lovers believe it has a lot to contribute to build a culture that approves cannabis consumption.

Ending remarks

It’s clear from the discussion above that some narratives already exist, which acknowledge the power of cannabis to develop a new, personified and libertarian culture. With these narratives becoming popular, cannabis consumption will gradually become mainstream.

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Some More Insights on Operating in the CBD Oil Market




Hello there.

Hope you enjoyed my previous article. What’d you say? You haven’t read it? Alright, click on this link then. It’ll take you to that article.

Now it’s been only a couple of days since I published it. And I’ve been receiving a barrage of emails. Readers are coming up with new queries everyday, and the way they are phrasing those queries is making me wonder whether they think I am a distributor myself.

I am not. Just to clarify.

I was wondering why the previous article got so much praise. Was it because it had a “To be continued” type conclusion. Bingo. It means people who visit this site are hungry for information. It also means I am supposed to stuff the present article with new insights – insights related to CBD oil’s prospect as a consumable product.

And your prospect as a wholesaler.

Know thy manufacturers

When you are in the wholesaling business, knowing the people or the companies who manufacture the oil is more important than knowing thy neighbors. Things are easy for you if your partner can take care of all the manufacturing needs of the product,. If they don’t or if you are operating solo, get acquainted with the manufacturers.

Its benefits include:

  • Getting a first-hand knowledge of how CBD oil is made. Gaining manufacturing knowledge might come handy in the future as you might one day decide to open your own manufacturing unit.
  • Manufacturers follow every regulation enforced by the state. Working with them means getting familiar with laws governing CBD usage.
  • You get to know how the end-product is prepared and also what ingredients are used in it.

In short, the closer to them you get, the better. In terms of gaining knowledge, in terms of future business possibilities.

Is the product organic?

If you are selling to end consumers, be ready for this question. And people asking this will probably not buy the oil if your answer is in the negative. Sounds unfair but consumers today seem to have a fetish for everything herbal and looking at that, most consumer product manufacturers are going this way.

This means two things:

If you are handling all the manufacturing works yourself, don’t put anything into it that is not made of herbs. If you have partnered with a third-party oil producer, make sure they only sell herbal product.

Second, mention it clearly in the label that the oil is made of herbal ingredients. Don’t see it as a customary step to toe in line with the herbal fad. Rather see it as marketing material. It’s not very hard to produce herbal CBD oil. Just make sure there’s no additive. That’s all.

Check the price

There’s no standard price for CBD oil. Price varies between states and depending on whether the oil was made of hemp or cannabis. Some states have lax marijuana consumption regulations. Price will be a bit cheaper in those states. Price is on the higher end of the spectrum in states where the production and/or distribution of the oil requires too many red tapes to overcome.

Contact the manufacturers to get a clear idea of the pricing. Normally, manufacturers don’t reveal the wholesale pricing unless a distributor shows interest in partnering with them. So directly contacting them is the best way to gain insight into this. Another way is to check the pricing from other wholesalers.

Various categories of CBD oil are available in the market. The categories are based on consumption techniques and include vape oil, edibles, tinctures, salves, etc. Some even buy CBD oil for their pets. Price depends on product categories. Edibles are typically a bit more expensive than tinctures.

Understand bulk buying

When we think of buying something, we think of buying as an individual purchaser. But when wholesalers buy merchandise from manufacturers, they buy in a bulk. Now as a wholesaler, you’ll want to have your private label on the product. So talk to the manufacturers or if you are into reselling, the wholesaler who’s bulk selling you.

The agency selling you the oil must offer dropship services. Ask them upfront whether they’ll ship it to your preferred location. It’s important because if they can offer dropship service, that means they provide warehousing service too.

Resellers and wholesalers spend money unnecessarily on storage and warehousing. Dropshipping saves them from such uncalled for expenses. A side benefit is that you can keep your customers updated about the delivery of the product through the tracking code issued to you.

Summing up

It’s easy to grasp the difference between retailers and manufacturers. But between wholesalers, resellers and distributors – not so much. These terms are often used interchangeably. As a wholesaler, you need to define your territory and excel in everything you are doing. The insights shared here will give you an edge in that.

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Business in Mind? What CBD Enthusiasts Need to Know




CBD oil is lately in the news for its ability to offer miraculous recovery to people suffering from chronic diseases. Despite CBD gaining traction, many are still unaware of it – largely because most of us, it appears, are interested in consuming CBD, but not so much in making money with it.

This can change and CBD’s business potential can be a catalyst to the much desired change.

The misbelief that CBD production is illegal is only partially true. States where marijuana consumption is prohibited have no law that legalizes CBD consumption or its production.

But cannabis is legal in way too many states. Take a look at the infographic below:


If you know how to count, there are more than 20 states where you can consume marijuana. Residents of these states can dig into CBD oil production and pad their pockets.

Below I explain how:

Become a wholesaler

If you think there’s no such thing as a CBD wholesaler, you think wrong. I agree that the term “wholesaler” is not widely used, and distributor is a more common and familiar expression, but the two mean the same.

Now in order to profit off of CBD distributorship, you first need to

Study the industry

The CBD industry is more prolific than you think. Plenty of distributors are there in the USA. If you can hook them up as partner, profit will begin to roll in in next to no time. Study how the industry functions, what demographics of people are the buyers, what percentage of people use CBD for healing purpose and what percentage for other purposes, who are the major players, and stuff like that.

Partnership or standalone

Once the market is thoroughly studied, next you got to decide whether you are resourceful enough to go on your own or need a partner. Resources, in this context, are the money you are going to invest, contacts, knowledge in CBD oil production, and very importantly, marketing.

Benefits of proprietorship ventures

The biggest benefit of proprietor distributorship is you don’t have to share profit with anybody else. That’s elementary, but is there anything beyond that? And anything that touch bases the exclusivity of CBD oil as a consumer product?

Yes. Fortunately, there is. When you are a CBD distributor operating entirely on your own, you get to know a lot of end-consumers who buy the oil from you. The majority of those consumers will be patients. Create a registry of them where their names, contact details, name of the ailment they are suffering from and the dates they are purchasing the oil from you are all mentioned.

Then after an interval, collect feedback from them. Include the feedback in the registry. Sell the registry to diagnostic centers and medicine companies. Create a separate registry with positive feedback and use it to broaden your marketing orbit. Of course, seek consent from the patients before doing all these.

Now, having a partner can make it difficult for you to use customer data as a sales or marketing leverage. He may have another “great” idea, which you may think is trash. Besides that, closing down a partnership business, especially distributorship, could be hard. As cannabis belongs in the grey area of legality, you might – on a brief notice – have to shut down your operation. But your partner might refuse to close down and keep chasing the proverbial carrot.

CBD wholesaler partnership benefits 

Partnership may have few cons, but pros can outweigh them anytime. It is starting with custom labeling. Partnering with a reputed distributor can make it easy for you to introduce your own brand of CBD oil. That said, not all distributors allow for custom private labeling. So pick wisely.

Next is quality assurance. We know how important it is for a product-based business. Partnering with a CBD distributor – preferably a large one – enables you to lab test your product as large distributors have multiple laboratories.

Having a partner can ease off warehousing, packaging and shipment. Handling all these alone is one heck of a job.

I am ready…

Congratulations! You’ve studies the market well, found a partner/taken everything on your shoulders, and now you are all set to move ahead with the plan.

Good luck. Just remember the protips listed below and you and your business will be safe:

  • Never sign any agreement without a nod from your lawyer.
  • The business attorney you hire must be paid from your company’s account, not from your personal account.
  • Keep yourself updated with the latest cannabis consumption laws of your state.
  • For international orders, check if CBD oil is legal in the country the buyer is from. Decline the order if it is not.

Follow all these protips like general rules of thumb and your business will be far, far away from legal hassles.


CBD’s business potential is tremendous. One article may not be enough to cover all of it. But if you are a newbie, thinking of testing the water, this article can be your guide.

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